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My name is Michael J. Stefonick and I am CEO of Optimix Marketing, Ltd.
Optimix Marketing, Ltd. was developed in 1994 for the purpose of coaching Realtors
on the art of developing a successful Real Estate Office.
I say Art because it is an Art.
If everyone could do it then every Real Estate Broker would be successful.
We know that does not happen. Only a small percentage of Real Estate Brokers truly
make it too the big time. For that matter even earn a profit without the sales of the Broker being put into the Company Pot.
The name Optimix was inspired after attending a seminar with Dr. Edward Deming.
It stands for the Optimum Marketing Mix. At that seminar I learned and saw how the brightest CEO’s of major US corporations did not have the ability to do the simplest of tasks that they expected there employees to do daily.
Every employee needs a specific set of skills to accomplish their tasks successfully.
Every Real Estate Broker needs specific skill sets. The question arises as to what do they need and who can teach them.
Having been in the Real Estate business since 1967 I have watched the business evolve as well as morph into many different business models. Some of those models became ultra successful.
I participated in this evolution by purchasing the Franchise for the RE/MAX Region in PA on January 3rd of 1978 and then the RE/MAX Region of Delaware a few years later. This decision to grow from a small mom and pop brokerage company allowed me to open and sell RE/MAX Franchises.
For 22 years I built and owned 4 RE/MAX offices and sold hundreds of Franchises to many very successful Franchisee’s before I retired in 1999.
Many of the successful ones are still my Coaching and consulting clients 8 yrs after I sold my company.
Franchising has definitely made an impact on the Real Estate Industry. It has given an identity to someone who had no formal business identity.
It has educated thousands of brokers on how to establish and grow an office. Not necessarily on how to be profitable, that’s where I come in!
As Franchising has taken off, new business models have been interjected. The so-called Discount Brokers were born. Then came the Multi-Level profit sharing programs such as Keller-Williams and Exit Realty. Obviously the 100% companies such as RE/MAX and Realty Executives had an impact on a franchisee’s ability to recruit the best agents primarily due to their willingness to pay the agents all the commission dollars.
Now the trend is the very cheap 100% commission companies who have yet to prove their ability to survive with minimal company cash flow.
Innovation will always be there. Most of the successful and creative idea’s within a Franchise organization come from the Franchisee in the field.
I’m told the Egg McMuffin was invented by a McDonald’s Franchisee from Florida.
My role is to implement innovation with profitability the desired goal.
That is my mission!
Coaching and Consulting can only succeed if someone is willing to listen, hear, internalize, and then SUCCESSFULLY execute.
Shooting from the Hip is not Successful Execution.
If you feel you have a need to speak to someone who has almost done it all feel free to call me without obligation. If I feel I can help I will tell you so and give you a proposal that will more than likely bring a smile to your face. If I feel I cannot help I will tell you. There is no time for BS when someone’s future depends on making the right decisions.
